Alternative, clean beauty is their commitment and Alterna have succeeded in creating luxurious hair care that leaves you guilt free with their pure and effective ingredients. Inspired by skincare science, their My Canvas collection only includes the ingredients that do belong in your hair, without any added SIS/SIES sulphates, synthetic colour and other harsh chemicals. Their clean beauty philosophy is carried through even in the packaging, with the bottles made up of 50% post-consumer recycled plastic. So the products and the packaging are clean, and of course the next step is your hair! The Alterna My Hair. My Canvas New Beginnings. Exfoliating Cleanser gently removes dirt and impurities from hair and absorbs excess oil, infused with lemon peel extract to leave hair clean, clarified renewed and refreshed. And for those days when you don’t have the time to fully commit to cleaning your hair, Alterna has the Another Day Dry Shampoo. With white charcoal to detoxify and defend from the environment hair is purified and balanced so you can leave the deep cleaning for “another day”. Why not try the Alterna route next time?
