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Here at BeautyFeatures.ie, we're passionate about rewarding our much appreciated customers and hope you have the best possible experience shopping with us. Our unique, exclusive loyalty system has been specially designed with you in mind, offering a prolific, members-only programme with the ultimate treats and delights that you won't want to miss out on!Members will earn points to redeem for discounts and hot, premium products by signing up to our Rewards Programme and simply shopping for …

We're absolutely thrilled to announce one of our favourite makeup moguls Ruth Bergin as the Beauty Features brand ambassador! To celebrate Ruth's arrival, we've teamed up with her to ask some of your most asked questions about Ruth's top beauty picks, tips and trips! Q: Hi Ruth! I think this is one we’re all dying to know! Where did it all begin for you? Were you always into makeup? I think many of us remember our first step into the realm of beauty.A: I have always been fascinated …

2022 has kicked off in style with the launch of the hair product of the year – none other than Chris Appleton and Color WOW's Money Masque, and we can’t contain our excitement here at BeautyFeatures HQ! Responsible for many a celeb’s major hair moments including Kim Kardashian, Katy Perry, Ariana Grande and Jennifer Lopez, it’s no surprise that we look to the king of hair for all of the latest and greatest tips, tricks and holy grails. As the global creative director with cult haircare bra …

As Ireland starts taking the first tentative steps into easing its lockdown measures, most of us are still weeks away from returning to our local hairdresser. So what to do? There are options…and they are easier than you might think!You’ve heard it before: it’s really not the wisest idea to go ahead and color your own hair, as shop-bought permanent hair color can damage to the bonds in your hair, messing up not only your color but also the general condition of your tresses. Instead, consi …

Any beauty addict worth their salt has a go-to product or two that they just can’t live without… Whether it’s a particular shampoo, face cream or body oil, when you finally find that dream product, you’ll shout it from the rooftops and tell anyone who’ll listen! Today we’re celebrating just those little skincare heroes: picked by you, these are just some of our top rated customer favourites. Prepare to meet your new beauty allies!Alfaparf Semi Di Lino Scalp Care Energizing Shampoo Whether …