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Want to know the secret to achieving a flawless ‘do? Whether you’re after beachy, boho waves, loose curls or glamorous Hollywood curls, we’ve got the insider deets on how to create an effortlessly chic style for every occasion with Mermade Hair, who we’re thrilled to stock here at BeautyFeatures.ie!1: It’s best to start with dry hair. If your hair curls better when freshly washed, we recommend blow drying with the Mermade Hair Dryer to ensure your hair is completely dry and ready for styli …

With rich roots (no pun intended) in the haircare industry, Redken was founded in 1960, when bleaching and teasing had taken its heavy toll on founder Paula Kent’s tresses. Over sixty years since the brand’s debut, Redken’s hair heroes have been game-changing for strands around the globe! And it keeps getting better – since Redken’s relaunch, they’ve adopted a sustainable and inclusive approach, and we’re beyond excited to share the range with you. Not only are Redken’s shampoo and co …

Hands up if you're ready for the long weekend!Here at BeautyFeatures HQ, we're super excited, and to celebrate May Day we're offering some exclusive deals on some of our favourite hair and beauty treats! Read on for the lowdown on the items you won't want to miss out on this weekend....Redken - 20% Off Yep, you heard it right! As Redken is our brand of the month for May, you'll enjoy 20% off ALL Redken products, including Redken shampoo, conditioner and styling products - what a way to kick …

They’re here! The welcome arrival of the new Kérastase shampoo refillable bottles and pouches means we’re another step closer to sustainable, guilt-free haircare. Forget repurchasing plastic bottle after plastic bottle of your favourite Kérastase shampoo; now you can swap them for the luxury and long-lasting, 500ml water resistant aluminium bottle, along with the refill pouch! Your 500ml pouch is made with 82% less plastic than it would take to make two 250ml shampoo bottles, cutting …

We’ve got the inside scoop on all things hair from Dancing with the Stars Stylist and Bridal Expert Sian Sharkey. Whether you’re after tips and tricks to keep your tresses in check or want to know what a professional recommends, it’s all here in our exclusive Q&A!Q: Hi Sian! One of our most popular questions is when should we wash our hair before getting it styled for an event like weddings, christenings, parties? Should we have a freshly washed mane or does day-old-hair fare better? …