HOW DOES FITFLOP WORK?
FitFlop. Get a workout while you walk™
FitFlop footwear is biomechanically engineered to help tone and tighten your leg muscles while you walk in them. Studies at the Centre for Human Performance at London South Bank University (LSBU) show that normal walking in FitFlop sandals* can help:
FitFlop footwear features patent-pending muscle-loading Microwobbleboard™ technology and was independently tested at Salford University in Manchester by Dr Philip Graham Smith & Richard Jones to verify their pro-muscle activity prior to launch. (FitFlop has also been approved by the American Podiatric Medical Association – APMA.
HOW THEY WORK
TECHNOLOGY
FitFlop™ sandals were first created in 2007, after Dr David Cook and Darren James – both biomechanists at London South Bank University – collaborated with Marcia Kilgore (businesswoman and busy mum) to create the world's first muscle-activating flip flop. Over twelve million pairs have been sold since, and now they've branched out into clogs, sneakers, shoes and boots too.
FitFlop footwear features a patent-pending Microwobbleboard™ midsole which can help increase the time that your muscles are engaged every single time you take a step:
RESEARCH - London South Bank University
Case studies conducted by biomechanists at the Human Performance Centre, London South Bank University, show that wearing FitFlop™ footwear can:
· Increase bottom muscle activation (up to 30% longer)
· Increase hamstring muscle activation (up to 16% longer)
· Reduce knee joint stress (up to 20%)
· Reduce hip joint stress (up to 8%)
· Reduce ankle joint force (up to 11%)
Salford University
FitFlop’s Microwobbleboard technology was also tested independently in studies at Salford University by Dr Philip Graham Smith and Richard Jones, which showed that wearing FitFlop footwear reduces foot pressure concentration. Research is continuing with the university's research team as part of an ongoing UK government-funded Knowledge Transfer Partnership to understand the biomechanical benefits of FitFlop footwear.
FOOT PRESSURE STUDIES
Results of a study conducted by Salford University – comparing a foot in a FitFlop sandal to a foot wearing a control shoe – showed average reductions in the overall pressure-loading rate* (-25%), pressure in the toes (-30%) and pressure in the heels (-15%). An average 8% increase in contact area between the foot and the midsole was observed in FitFlop wearers with the increase manifesting mainly under the arch area.
*The speed at which you apply forces to the body.
Data was collected on 20 healthy female subjects using the Medilogic in-shoe pressure system. Each subject walked wearing pressure insoles in FitFlop sandals and a high-street flat pump.
BeautyFeatures.ie are very proud to be authorised retailers of the famous FitFlop brand. As we are official stockists we always have an extensive product range of The FitFlop available – everything from Walkstar 3 to FitFlop Boots . However, the products are always incredibly popular, so you need to order as soon as possible to make sure you get the style you want in the right size.
Buy The FitFlop from BeautyFeatures.ie and you can start getting a workout while you walk. These shoes with the gym built in have innovative Microwobbleboard™ technology inbuilt into the sole to destabilise your feet and make the muscles work harder without you even realising. Buy FitFlop today and you can tone your legs and bum whilst walking.
Once you receive your FitFlop footwear from Beauty Features, to make sure that you have purchased the correct size take the 'FitFlop 20 step test'. In the luxury of your own home on carpeted floors, take 20 brisk steps in your FitFlop footwear. If you are trying FitFlop sandals, look down to make sure your heels are not pushed off the back of the footbed. If they are, and the upper straps are too tight you need to go another size up. Similarly, when trying on FitFlop boots or FitFlop Supertone™ shoes, ensure that your feet are not pushed right to the back edge of the foot bed.
FitFlop footwear has the potential to increase muscle activity in terms of workload. As such, we recommend that your wear your new pair progressively to avoid excessive muscle soreness. Then, after wearing your FitFlop footwear after a couple of weeks, you will not have any problems and your FitFlop footwear will feel extremely comfortable and you'll want to always keep them on your feet!
We have noticed a profound increase in what are known as FitFlop 'knockoffs'. The fitness and muscle-loading benefits of a genuine FitFlop is backed up by science. Despite other brands and products which may seem to be similar to FitFlop, we would suggest against purchasing these items. At Beauty Features, we have the utmost confidence in the benefits of FitFlop as well as the high quality products that FitFlop is produced from. Therefore, if you are considering an alternative, we would always advise that you select the original and most effective well-being toning footwear, from FitFlop.
We've had thousands of wearers write in to Beauty Features tell us how miraculous the 'FitFlop' formula is. We have heard stories of how FitFlop has reduced pain stemming from conditions including back pain, dizziness, osteoarthritic discomfort, lower leg oedema, restless leg syndrome and more. We pride ourselves on offering the ultimate performance footwear product, and feel confident that no matter which imitations people may try, in the end, they will always come back to the fabulous FitFlop footwear from Beauty Features!